Art and Copy

After watching Art and Copy we started on a exercise to pick a quote that stood out for you, then make it into a poster. Our target market was college students. As a college student I always look at posters that catch my attention. They have to be interesting. That's how I decided to design this poster. I wanted it to be as interesting as I could make it. I also wanted to express poison gas in a strong way. That is why I used the colors and shapes I did. We then had to change the target audience to older professionals. I then still wanted to express poison gas, but I did it in a more subtle way. I made the flyer more serious, because professionals want to see things that look professional. This process was a little weird for me, because we had to change target markets so quickly. But it challenged me to think on my feet with little time.