Project 1

For this project I created a badge for each page that inspired the design for all of my pages. This badge not only had a graphic message on how I wanted to unify all of my pages, but it also had a meaning that I wanted to show throughout the design. The meaning is to learn, live, and grow. Since this magazine section is all about health and wellness I wanted to inspire people when they read this section with my badge message. I choose the picture of the girl in the water to drive people to read this section by just looking at the beautiful over. And I choose this picture, because its full of life. The water is a great symbol for health as well. Once you were in the section I wanted the client pages to look clean and organic. I wanted to show that healthiness in each page. When I created the sell sheet I wanted it to be loud to get clients attention to advertise with Como Living. I wanted to show in the sell sheet that their pages that they would choose to buy would look good. After creating all of my pages I really wanted to achieve unity. I believe I did that with my fonts, images, and color palette.   

Art and Copy

After watching Art and Copy we started on a exercise to pick a quote that stood out for you, then make it into a poster. Our target market was college students. As a college student I always look at posters that catch my attention. They have to be interesting. That's how I decided to design this poster. I wanted it to be as interesting as I could make it. I also wanted to express poison gas in a strong way. That is why I used the colors and shapes I did. We then had to change the target audience to older professionals. I then still wanted to express poison gas, but I did it in a more subtle way. I made the flyer more serious, because professionals want to see things that look professional. This process was a little weird for me, because we had to change target markets so quickly. But it challenged me to think on my feet with little time.

Play Date

This play date assignment was very fun for me. When I started my process I had no idea I would get New York and guinea pigs as the two main ideas to create a made up business. This assignment was to tie two unlikely things together to make up one idea. At first I was like guinea pigs and New York have nothing in common. This is impossible. But then I remembered that guinea pigs can also mean that someone is trying something new. Then I thought trying something new in New York like a new type of restaurant would be a great idea. Thus New York Guinea Pigs was born. This restaurant that I created would be a place where entrepreneurs, famous chefs, and other restaurants can try out their recipes in our store without going through the trouble of trying it out themselves. It would save them a lot of money and work. With that in mind I started some research on New York. I then put that into the idea of my logo. As I designed I wanted my designs to come off as fun and comfortable. I designed my materials also on the idea that I wanted it to look like a recipe that looked like someone hand drew on the materials. This project was very fun for me! I actually kind of considered making this a actual restaurant.